Getting Your Business Prepared for the Covid-19 Recovery with a Good Website

Many firms throughout the globe have been affected by COVID-19. However, there are unspoken benefits: it has allowed businesses to focus on digital housekeeping, such as website updates, to provide better online service. In addition, when work and shopping habits return to ‘normal,’ this effort might increase potential purchasers.

There’s probably a lot you can do to make your website better. Not simply from the standpoint of Google but also to improve your search ranks. These enhancements will help your consumers as well. However, it’s possible that your website isn’t as user-friendly as you believe, which might impact your sales.

Here are some post-Covid 19 website improvements that will boost your business.

Update your written material:

Do you have a bad habit of not updating your website’s written content? You may believe that as long as the material is legible and optimized, it is unnecessary to devote extra work to it. In reality, the written content is critical to your site’s performance, and SEO research says that updating your content is incredibly beneficial.

Using a simple content audit checklist, go over the present material on your site. Any material that makes a sale (items, services) should be concise, crisp, and punchy – don’t get caught up in the wordiness trap. Look for locations where information, links, and keyword optimization may be updated.

Several websites continue to make the error of copying written content from another site – this might be a supplier or a rival. Duplicate material is frowned upon by Google. You risk having the impacted URLs disappear from search results.

Increase the speed of page loading:

The first thing that any business website owner should consider when it comes to website upgrades is page loading speed. Of course, you might believe that this comes automatically – after all, don’t many websites load very quickly? But, no, that is not the case. And page speed has a significant impact on your website.

A sluggish page load is not just one of the most common reasons for visitors quitting your site, but it also significantly influences how well Google and other search engines rank your website.

There are several methods for reducing page load times. Condensing picture file sizes, for example, is a straightforward task that can be completed in minutes utilizing a Word Press plugin. You may also take more radical measures to increase bandwidth, such as switching your hosting provider to a dedicated cloud server.

Provide improved customer service options:

During the COVID-19 epidemic, many businesses were in hot trouble due to customer service issues. Shoppers were frustrated because they couldn’t get through on congested phone lines, and when they did, they were disconnected or received bad customer service.

It’s a good idea to include live chat customer support on your website to avoid similar issues for your company. This assists customers in resolving their difficulties and providing a better brand experience. As companies reopen, you must be prepared to manage an increase in orders, and one of the greatest ways to do so is to strengthen your customer service choices.

Use video content:

If you’re selling things, keep in mind that customers want to see what you’ve got to offer. The best ways to do this are to include several photographs of the product from various angles and include video content that highlights the product.

The goal is to give clients an experience similar to shopping in a physical shop, where they may examine a product from every angle.

Conclusion:

Many businesses have already devised contingency plans on how they intend to proceed after COVID-19. Applying these website changes can help your firm move forward in the post-COVID environment, even with limited funds and market challenges.