Why Do You Need a Mobile-Friendly Website In 2020?

Smartphones have been an integral part of daily life for more than a decade. Regrettably, not everyone analyzes the use of a smartphone while developing a website.

You might as well walk away and pass your money over to your competitors in today’s industry. But unfortunately, that is precisely what a lack of a mobile-friendly website does.

Although the usage of apps is critical for many organizations, it is not the only part of mobile-ready. You’re alienating a large chunk of your audience by not having a site that works on smartphones and tablets. This will undoubtedly contribute to income loss.

Following are the top reasons why your business needs a mobile-friendly website:

One of the most important things you can do to boost your email marketing campaign is to run a single-column format. This means that you have a column on the right side of your email that is used as a catchall for all of your content and another column on the left side of the email where you can add a call-to-action or other information.
It’s important to keep in mind that this format provides enough space for users to read your content—and get what they need—without being overwhelmed by too much information at once. You’ll be able to make sure that each piece of text stands out from one another, which will help them identify with your brand and feel connected with it.

Rise of smartphones usage:

Cellphones have become an indispensable aspect of modern living in the Digital World. Last year, the number of mobile internet users surpassed the number of desktop users. This implies that more people are visiting your website from various devices with varying screen sizes.

If you don’t have a mobile-friendly (also known as “responsive”) website, mobile users may struggle to access and browse your website without zooming and panning. Don’t you want to provide your consumers and prospects with the best experience to keep them interested in your website?

Responsive web design solves this problem by responding to and adjusting the screen resolution on which the website is being seen to deliver the best experience possible to all users.

Improves Google ranking:

Google’s latest algorithm prioritizes mobile-friendly websites in mobile search rankings. This is significant since smartphone usage has now exceeded pc usage. Therefore, a mobile-friendly website may significantly improve the number of visits to your website.

Increases user interaction: 

When customers visit a website, every company wants to amaze them and keep them interested. On all smartphones, a responsive website provides an excellent user experience. The design, layout, picture, and all other aspects are shaped by the user’s device’s screen size. As a result, a single website may provide the intended user experience on a pc, laptop, smartphone, iPad, or other devices. As a result, customers are less annoyed and stay longer on your website.

Boost sales:

The purpose of mobile devices is to facilitate intercommunication. By providing a mobile-friendly website, you provide users with 24-hour access to your service or product. This enhances the likelihood of conversion.

A consumer finds it comfortable to utilize a mobile device to purchase a product, fill out a contact form, subscribe to newsletters, or follow other CTAs. Consequently, you may anticipate greater conversion rates and more sales chances.

Conclusion: 

Smartphones have caused a fundamental change in the phone industry. The great majority of the world’s population currently has a smartphone. Usage will keep rising, and technology will only improve the user experience. A completely functional mobile site is now required for each business. You will be rewarded with money and business return if you keep current and handle your mobile site like your desktop site.

One of the most important things you can do to boost your email marketing campaign is to run a single-column format. This means that you have a column on the right side of your email that is used as a catchall for all of your content and another column on the left side of the email where you can add a call-to-action or other information.
It’s important to keep in mind that this format provides enough space for users to read your content—and get what they need—without being overwhelmed by too much information at once. You’ll be able to make sure that each piece of text stands out from one another, which will help them identify with your brand and feel connected with it.